Jaxskate Designs | Brand Identity Design

About Me

I am a graphic designer that loves to be bold. I focus on everything branding related, Art direction, brand identity, brand strategy, logo design, and/or marketing materials. Everything I do in life follows the motto "be phenomenal or be forgotten". I really think that is true! In terms of design, to stand out to your target audience you have to loud, unique, and unapologetic.

Early Creativity

My design journey started at a young age, where I fell in love with drawing. I often spent my time drawing and challenging myself to draw super realistic. This pushed me to keep improving and eventually enter in local art shows. Winning some and losing others, I loved looking at the competitors pieces and how I could apply certain skills to my next drawing.

Modelling and Acting

I started modelling and acting at the age of seven. Being part of productions gave me a different perspective on creativity. I was able to see how ideas move from person to person, and how every detail contributes to the final result. I learned how important it is to maintain consistency and stay true to a brand’s identity throughout a project. Whether it was wardrobe, direction, or performance, everything had to align with the message being communicated.

Although I didn't know this at the time, this experience shaped the way I think as a designer. I understand not just how something looks, but how it functions within a larger system and how it is brought to life in real situations.

Transition Into Digital Design

As I moved through elementary school, art began shifting into the digital space. I became interested in how design was evolving and started exploring it myself. This is when I discovered logo design.

Logo design felt like a simplified version of the drawings I had been creating, but with just as much impact. I was fascinated by how something minimal could still be recognizable and meaningful. I started creating business names for myself just so I could design logos, and I found ways to incorporate design into school projects whenever possible.

Discovering YouTube and Thumbnail Design

Before high school, some of my friends started YouTube channels for gaming content. That is when I discovered thumbnail design. I became very interested in how a single image could communicate an idea instantly and influence whether someone clicks on a video. I spent a lot of time learning about viewer psychology, color theory, and composition. I wanted to understand how to make designs more engaging and effective. I would stay up late researching and practicing so I could improve.

Throughout high school, I continued designing thumbnails and eventually began freelancing for other creators. This experience helped me grow quickly because I was working on real projects with real expectations. It also increased the amount of time I spent designing, which I enjoyed.

Competitive Experience and Growth

As I got more involved in thumbnail design, I joined online communities where designers shared their work and learned from each other. This led me to take part in a thirty day thumbnail design challenge.

Each day, designers were given the same video title and assets, and the designs were judged. At the end of the challenge, I placed second out of thirty designers.

This experience showed me that my skills had developed to a high level. It proved that my work was not only visually strong but also effective in a competitive environment. In thumbnail design, your work is always competing against many others at the same time, so it needs to stand out immediately.

Where I Am Now

All of these experiences have led me to focus on branding as a complete process. I approach each project with intention, making sure every decision connects back to the overall identity and purpose.

I aim to create work that stands out, connects with people, and leaves a lasting impression. Everything I design is guided by my belief that in order to succeed, you have to be bold and memorable.

Because in the end, if you are not phenomenal, you are forgotten.

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