Polario

The Challenge
Varuni Beverages came to me with the challenge to create a brand identity for Polario that could stand out in an oversaturated hard seltzer market while still feeling authentic to its audience. The identity needed to feel loud and attention-grabbing, but not lose its sense of connection and meaning to the parent brand. It also had to translate across multiple touchpoints (packaging print ad's, social media marketing) while maintaining a cohesive and recognizable system.

The Solution
After a clear strategy was set in place, the visuals became second nature. I created a custom wordmark that focuses on the north star. I designed 3 can labels for different flavours, a 4 pack box for 1 flavour, and created some promotional assets as well. Polario stands out as a high-energy, socially driven brand in the hard seltzer space. The identity captures attention immediately while reinforcing a deeper message about connection and shared experiences. By grounding the concept in the idea of “true north,” the brand creates a memorable narrative that extends beyond the product. Turning every gathering into a moment worth navigating toward.