Studio 5678

The Challenge
At Studio 5.6.7.8, dance is a place where creativity, friendship, and confidence take center stage. Studio 5678 has been making memories for 35+ years and counting. After bein in business for that long, it only makes sense to want a fresh new look. But the catch is that the old logo held brand equity. So in order for me to succeed in this design, I needed to strategize how I could keep what makes the logo fit the studio's values, while making it more modern. At small sizes, the old logo was hard to read because of its thickness, curved base-line, and issues when printed on certain materials.

The Solution
By solving this, I evened out the baseline of the wordmark, and kept a consistent thickness in the font. While modernizing the logo mark, we kept the welcoming feeling by including the footprint from the old logo. The callback to Studio 5678's roots by including the footprint emphasizes a "step in the right direction" and movement to support the Studio's mission.